Primary objectives of agricultural extension and advisory services. Smallholder farmer assets, extension and marketing in uganda. Agricultural marketing cooperatives cooperative information report 45, section 15 marketing cooperatives are found in every region of the united states and handle most types of farm product. Agricultural production, supply, demand, sale and price formation topics are all included in this process. In 2003 agriculture accounted for half of the countrys gdp, provided 51 percent of foreign exchange and employed 80 percent of the labour force agricultural marketing policy 2005. The new agricultural technology is inputresponsive. Also, in pursuing this new strategy, extension leaders will need to develop new areas of technical, market and social expertise, so this reorganized extension system can more effectively serve small and mediumscale. One of the most important problems facing the turkish beekeeping sector is marketing. In the absence of such published material and organized training programs on the subject, this. Krishnamacharyulu and lalitha ramkrishnan, rural marketing text and cases, pearson education, 2008 it is one of the most authentic books on rural marketing. Agricultural extension is the application of scientific research and knowledge to agricultural practices through farmer education. Watch a video featuring ajae authors discuss the many reasons to publish research in the journal we use cookies to enhance your experience on our website. Additionally, this course will emphasize the e ects of local, national, and international events on agricultural markets in montana.
International journal of agricultural economics ijae provides a forum for creative and scholarly work on the all related areas of agriculture economics throughout the world. The agricultural sector development strategy of 2010 provides a framework for progressive agricultural growth and development in the next 10 years. The contents are provided free for noncommercial purpose such as teaching, training, research, extension and self learning. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.
Agricultural marketing and supply chain management in. By continuing to use our website, you are agreeing to our use of cookies. The research will assess and evaluate the type, size, and location of market opportunities and enable the decision maker to develop strategies to gain entry into these markets. A reference manual for extension agents was compiled as one of the need based activities identified and agreed upon in the pdm of asap. The national agricultural extension strategy therefore, aims to contribute in achieving the national and international development goals, such as. Because agricultural markets are often uid and changes can occur rapidly, we will seek to study current events and examine their e ects on agricultural markets. Marketing mix theoretical aspects international journal of. Department of mass communication facuty of communication technology cross river university of technology calabar, cross river state, nigeria. Agricultural economics research and extension marketing. Abstract turkey is the fourth leading honey producing country in the world after china, the united states, and argentina, with around 5.
The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Journal of agribusiness marketing is published once a year by the federal agricultural marketing authority fama, which has its headquarters at bandar baru selayang, selangor, malaysia. International journal of business and social science vol. General extension and teaching methods socialcognitive factors influencing household decisions to grow orangefleshed sweet potato in uganda sulah ndaula, haroon sseguya, frank matsiko. Refers to darfur states people of western sudan that face ongoing civil war and tribal conflicts displaced womens sustainable strategies to meet their basic livelihood survival. Sugarcane industry is at second position after textile industry in pakistan.
Marketing is the study and management of exchange relationships. Marketing strategies carried out by polish companies. Manuscriptandsubmissionguidelines marketingmanagementjournal january2010. Agricultural extension is the application of scientific research and new knowledge to agricultural practices through farmer education. It is expected that extension programmes will help increase farm productivity, farm revenue, reduce poverty and minimize food insecurity. As a rural development instrument, communication holds great promise for serving those in. The importance of agricultural marketing extension. The objective of the study was to assess the use of social media as a source of agricultural information with reference to. This chapter outlines the main extension methods which can be used and contains some guidance on how to choose appropriate methods for different target groups. Abm siddique abstract bangladesh is a developing country and agriculture is the main largest sector of the economy. Direct and intermediated marketing of local foods in the united states. Ag related journals department of agricultural economics.
Innovations in marketled extension international journal of. Review on market reorientation of extension services for value. Agricultural extension is the application of scientific research and knowledge to agricultural practices through. Subscription and copies of articles can be purchased online.
Thus, the scope of agricultural marketing must include both product marketing and input marketing. International journal of agricultural marketing publons. Identify the role of agricultural extension catalog in supporting and assisting farmers in the marketing of agricultural. Journal of international agricultural and extension education aiaee. By the export of refined sugar, it plays a significant role in the economy of the country. Using qualitative research, results of the study show that county agricultural extension agents felt handson instruction was the most effective teaching strategy for cattlemen.
It is the premier outlet for substantive research in marketing. The university of baghdad was among the first universities to establish elearning education center for staffs and students who could not make themselves available for conventional education. It mainly aims at transforming agriculture into a modern and commercially viable sector. Marketing has economic value because it gives form, time, place, utility to products and services. The journal of agricultural education and extension. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. International journal of food and agricultural economics issn 21478988, eissn. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived. This is a revision of a paper prepared for the food research institutes conference on strategies for agri cultural development in the 1970s. Foreword v he framework on effective rural communication for development is the result of an interinstitutional expert consultation workshop organized by the food and agriculture organization of. A research agenda article pdf available in journal of research in interactive marketing 112. Pdf data management capabilities of extension personnel in kaduna agricultural development agency kaduna state, nigeria. Conventional farmers are interested in market prices for corn, soybeans, hogs, and cattle because their crop and animal products are pretty much the same as any other farmers crops or animals of the same grade and weight.
A brand name may be defined as, a name, term, sign, symbol, or design. Strengthening agricultural extension and advisory systems. Effect of market development strategy on performance. Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the. All journal articles featured in the journal of agricultural education and extension vol 26 issue 2. An assessment of market strategies for smallscale produce growers. Journal of agricultural and applied economics 34 3. Why prices change, both in the short term and the long term, how to interpret prices provided by a market information service, and. Journal of international agricultural and extension education. Agricultural marketing and supply chain management in tanzania. Comparison between public and private extension services for sugarcane production in muzaffargarh district, punjab, pakistan. Adoption of mobile phone for marketing of cereals by smallholder farmers in quang.
When extension agents, researchers and development. Fe709 basic marketing strategies for improving business performance in the turf and lawncare industry1 john j. Marketing strategies which includes the market strategies and marketing mix strategies simultaneously have significant influence on the performance marketing as 34. Pdf agricultural marketing competitive strategies and. Specially, the subject of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producers. Dimensions of agriculture extension pdf book agrimoon. Current archives about about the journal editorial team. This requires an extension strategy able to facilitate all.
United states department of agriculture rural development rural business and cooperative service may 1998 reprinted january. The type of research is descriptive method and used a method of causality by using path analysis. The strategy for the years 20152019 was formulated by the ministry of agriculture moa using a participatory approach in strategic planning under the framework of the eu funded agriculture and rural development programme ardp. The traditional practice for delivering agricultural information has mainly relied on agricultural extension staff visiting farmers in order to provide advisory services. Marketstrategies significant influence on the marketing mix strategies as 49. Oluwaseun aderonke adeleke, falilat shadefunmi alani.
Omnichannel marketing, integrated marketing communications and consumer engagement. The 6th schedule of the constitution requires the national government to assist county. This requires an extension strategy able to facilitate all producers to access technological. Marketing strategies and their impact on marketing. So farmers need both technical information and information related breeding technique, economics and marketing as well. Overview of agricultural marketing a vast majority of the population of india lives in villages and agriculture is the main profession of people since times immemorial. Mission statement the mission of the journal of agricultural extension is to publish conceptual papers and empirical research that tests, extends, or builds agricultural extension theory and contributes to the practice of extension worldwide. Farmers in lesotho mostly depend on rainfed agriculture and are in need of access to agricultural information and knowledge in a timely, complete and quality manner. The south african journal of agricultural extensionaims to. Agricultural marketing is the process or services involved in moving an agricultural product from the farm to the consumer. Hitherto the primary focus of agricultural extension in borno state has been to ensure increasing. Vol 23 no 4 2019 journal of agricultural extension.
In agricultural dependent economies, extension programmes have been the main conduit for disseminating information on farm technologies, support rural adult learning and assist farmers in developing their farm technical and managerial skills. Smallholder farmer assets, extension and marketing in uganda qian sun, robert mazur a paper to be submitted to journal of agricultural education and extension abstract the study was initiated to understand how asset building, combined with appropriate extension services, can enable smallholder farmers to address marketing problems. The book deals with rural marketing in the framework of general marketing to identify clearly the peculiarities of. The effect of brand extension strategies upon brand image in. Role of relationship marketing in competitive marketing.
Impact of agricultural extension and roads on poverty and consumption growth in fifteen ethiopian villages american journal of agricultural economies, vol. New research on marketing strategies from harvard business school faculty on issues including marketing to an international audience, digital marketing, and managing social media. The role of cooperative society for marketing agriculture producs in bangladesh. On the basis of an asian roundtable consultation on agricultural extension, binswangermkhize and.
This document is fe709, one of a series of the food and resource economics department, ufifas extension. Journal of environmental issues and agriculture in developing countries vol. If you are facing any problem than fill form contact us. The efficient markets arguments suggest that current prices reflect all available information. Marketing of agricultural produce among rural farm. Marketing of agricultural produce among rural farm households. The literature acknowledges that the negative effects of brand extension also are feasible martinez and pina, 2009. International journal of scientific and research publications, volume 5, issue 4, april 2015 1 issn 22503153. Agricultural marketing is a long process continuing between preproduction and consumption. Emilia abibo savios shop, an agrodealership in mozambique.
Journal of agricultural extension and rural development. To discuss history of agricultural extension in the world and. The effect of brand extension strategies upon brand image. The role of cooperative society for marketing agriculture. Agricultural extension agents perceptions of effective. How do technology stores, particularly those owned by apple and microsoft, affect retail sales and market dynamics at malls. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance. Trends and challenges in agricultural extension policies.
International journal of academic research in business and social sciences dec 2015, vol. The marketing of agricultural products begins at the farm when the farmer harvests his products. It is the business process of identifying, anticipating and satisfying customers needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. This article highlights the need for extension to provide potential and current agents with formal education and professional development in andragogy. Farm radio and tv programs keep farmers uptodate with the latest market prices for agricultural commodities. The case of sorghum marketing in benue state benjamin chijioke asogwa department of agricultural economics university of agriculture. International journal of research granthaalayah 2537 direction of market programming, is to decide upon the instruments and the strategy to meet the needs of the customers and the challenge of the competitors. About 80% people are directly or indirectly depended on the agriculture for their livelihood. Marketing is defined as a process of satisfying human needs by bringing products to people in the proper form and at a proper time and place. In the olden times, the villages were selfsufficient and the population was interdependent. Writing a successful grant proposal purdue extension. This study was designed to identify the drarfurians darfurians. The guide emphasizes the necessity to understand why farmers need information, how they can use it and benefit from its use, and what the available sources of market information are.
To stimulate students interest and understanding about the concept and practice of extension and the need for extension in agricultural development 2. July 2012 269 marketing of agricultural produce among rural farm households in nigeria. Canadian journal of agricultural economics the journal is not published in electronic format, but contents list of the current issue are available. About american journal of agricultural economics oxford. Effect of market development strategy on performance in. Pdf the study investigated the marketing extension needs of cassava farmers in surulere local government area of oyo. Pacific islands extension strategy consultancy report to spc 1. Asian journal of extension education, xxiii 1, 2004. It offers an optimum combination of all marketing ingredients so.
Scope of journal the journal of agricultural extension is devoted to the. Pdf marketing extension needs for sustainable extension. The purpose of this report is to identify strengths, weaknesses and best practice from international. Generally, agricultural extension can be defined as the delivery of information inputs to farmers. Extension home meet the team budgets decision aids georgia agricultural policy newsletters publications presentations related links. Ict applications in agricultural extension management in collaboration with the national institute of agricultural extension management manage, india, under feed the future intervention of usaid on october 10th to 19th, 2016 at mail. Manuscripts dealing with the economics of food and agriculture, natural resources and the environment, human resources, and rural development issues are especially. This study has evaluated the effect of brand extension strategies upon brand image in the mobile market. First steps for new entrepreneurs cole ehmke, joan fulton, and jayson lusk department of agricultural economics.
Introduction the success of a product depends upon its positioning which in turn is related to its. Trends and challenges in agricultural extension policies and strategies for reform by magdalena l. However, the lack of a national agricultural extension strategy is believed to be an important issue, to implement the agricultural agenda, specifically the psta ii strategic plan for agricultural transformation. Pdf downloads current agriculture research journal. International journal of scientific and research publications, volume 4, issue 5, may 2014 1 issn 22503153.
Australian journal of agricultural and resource economics table of contents and abstracts available online. Brorsen and anderson research and extension marketing programs 141 1 for readers unfamiliar with the efficient markets arguments, we suggest reading zulauf and irwin. The field of extension now encompasses a wider range of communication and learning activities organized for rural people by educators from different disciplines, including agriculture, agricultural marketing, health, and business studies. Marketers can direct product to other businesses b2b marketing or directly to consumers b2c marketing. Changes in society require changes in agricultural extension. This study seeks to determine the effect of brand extension strategies upon brand image in the sport apparel market among the physical education students of isfahan university and khorasgan azad university. International journal of agricultural economics science. Mechanism of action of policy networks on the performance of universitybased agricultural extensions.
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